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Strategic Relationships in Marketing: Swim with the Sharks
I am departing a bit from my usual focus at SMGCreative on discussing topics of strategic planning, business development, and economic concerns. Almost. The right marketing plan will blend old mediums...
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Ending Sales Dysfunction
A recent National Organization for Research study (University of Chicago) sited the top 10 careers for most job satisfaction. Here is a taste of that list. Clergy Firefighters Physical therapists...
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Mission-Driven Sales Strategy: How Sweet It Is!
Think that the concept of a mission-driven enterprise is a 21st century construct? What of guerilla marketing? History has a different story to tell. The 19th century saw an explosion of attempts at...
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My Love Affair with Radio Has ‘No Boundaries’
Like all of our clients, SMGraves Creative Associates is a small business constantly engaged in activities and taking calculated risks for strategic positioning that will help an increasing roster of...
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Organize Your Marketing Part I
I got into a fantastic conversation with one of my radio show guests recently about how the idea of organization manifests itself when it comes to marketing and in other components of a business...
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Organize Your Marketing Part II
In ‘Organize Your Marketing Part I’ we spoke with ‘No Boundaries Radio Hour’ guest Tamar Russell, owner of the highly successful marketing design firm Sitka Creations. There we focused on the nuts and...
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Content Marketing in Life Science: Are You Using This Key Tactic to Win the...
I recently sat down with SMG Creative Associates collaborator Andrew Johnson. Andrew is co-founder of Upstart Life Sciences. Andrew helps innovators transition from research and concept to a...
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The Power Blog: Going beyond Words to Building a Following
Listen Now Whether you are listening to the radio, catching up with the news of the day, reading your favorite blog or even conversations at work, the terms ‘Content Marketing’ and ‘Social media’ seem...
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Waste2Wealth: BioChar’s Big Dilemma
BioChar represents a big leap forward in the global effort to reduce our carbon footprint and provide a foundation for a much larger global organic fertilization movement. Talk with a bunch of...
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The Right Tools for a Successful Podcast Campaign
Listen Now Let’s talk about some fundamentals of a successful podcast campaign. Storytelling At the end of the day the success of your podcast series centers on compelling storytelling. For many the...
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